AOL Money & Finance

Paradigm shift in advertising business model based on Google AdSense?

Posted Apr 12th 2006 12:12PM by Brian WhiteBrian White RSS Feed
Filed under: Products and services, Industry, Competitive strategy

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We all know how successful the "AdSense" marketing platform has been for Google in the last five years or so. They've managed, where others have failed, to find an advertising platform that the customer will respond to and that can be tracked and improved as well - the "auction style" bidding format. Logic tells us that this approach could serve well in other markets.

Well, Time Warner appears to be contemplating just that. By allowing advertisers to bid for and place ads on very targeted areas (think Williams Sonoma on Food TV or Sharper Image on the Discovery Channel) and even on PPV (pay-per-view) and VOD (video-on-demand) avenues as well. If it has worked fabulously in one communications medium like the internet, why not apply that to another, albeit old, medium like television?

Tags: AdSense, auction ads, AuctionAds, Google, Google advertising, GoogleAdvertising, Time Warner, TimeWarner

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