The launch of the iPod in 2001, was the watershed event that turned Apple around. Since then Apple has been on a design-meets-tech quest to brand and sell the next phase of the 'digital revolution'.
Apple is no longer just the name of a manufacturer, it is synonymous with a lifestyle. This stellar revival reaches beyond the advertised iPod rocking, Powerbook using trendsetters (artists, designers, celebs) to where the Apple brand and product are almost ubiquitous with digital media across all generations.
A byproduct of this phenomenal growth from a $6 billion revenue company to a $20 billion beast, is that Apple needs to expand! So over the course of the next 4 years Apple will be designing and constructing its new 50 acre campus about 1 mile from its current headquarters in Cupertino. The new facility is targetted to accomodate in the range of 3,000 to 3,500 employees.
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