MySpace site publishers who run text ads through
the Yahoo Publishing Network got a shock last week when many of their accounts were suspended due to "poor
traffic quality," reports text advertising
guru JenSense (and referring to this Digital Point
forum). The major problem, it seems, is that MySpace clickthrough rates are low and not very profitable for either
Yahoo! or Google, which currently offers its AdSense service to MySpace users.At only $0.10 CPM according to a recent NY Times article, MySpace users might not be all that attractive for Google, either. The question remains: who will monetize MySpace users, if not Google and Yahoo!? Surely there is some way of creating profit off the millions of MySpace addicts. Evidently, it was too costly for Yahoo.
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