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Wal-Mart goes organic

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It's not enough for Wal-Mart to dominate grocery aisles, it has to dominate the organic grocery aisles as well. An article from CNNMoney today notes that Wal-Mart has already doubled the amount of organic products on its shelves this year and hopes to become the low-cost leader for all things fresh and healthy.

The article quotes Andrew Wolf, analyst with BB&T Capital Markets, as warning that natural food purveyors like Whole Foods, Wild Oats and Trader Joe's should be wary.

But Wal-Mart shareholders should be happy to see their company move into this high-growth, high-margin business.

Business Week covered this trend in late March with a focus on what organic farmers think of Wal-Mart's plan. (Hint: not that much).

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Last updated: November 23, 2009: 11:20 AM

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