Yahoo! is moving quickly to cut damage to its online advertising reputation by cutting accounts with no 'quality traffic' that are using their online ads via the Yahoo Publishers Network (YPN), 'quality traffic' no doubt a cute euphemism for fraudulent clicks.
Yahoo! has posted a statement on their blog about this, and professional blogger Darren Rowe points out that many of YPN's users are disgruntled about this as they may be getting unfairly dropped.
It's a damned if they do/damned if they don't situation. Yahoo! has to show responsiveness to fraudulent click claims, while also not dropping too many legitimate sites that fall in between the cracks.
Yahoo! already making changes to combat click fraud
Posted May 7th 2006 7:17PM by Tobias Buckell
Filed under: After the bell, Blogs, Yahoo! (YHOO)
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