While Apple heads will get all jazzed by even the release of new colors of iPod covers, the rumored release of a new Intel based MacBook tomorrow is a big deal and has yours truly salivating like a bull dog in a butcher shop.
The new laptop will likely take another shot at Windows based laptops as Steve Jobs and the crew continue their push to gain market share. This is an opportunistic strategy which leverages the success of the iPod/iTunes powerhouse and could result in an additional revenue growth stream for the company. The release also comes on the heels of the hilarious new Apple advertising campaign in which it skewers Windows with the nerdy virus guy.
Rumors have been flying across the blogosphere since last week when a number of sites including The Unofficial Apple Weblog, Appleinsider and MacRumors among others have reported on the coming product release and surmised that indeed Tuesday May 8 would be the big date.
On Friday, TUAW even posted a screen grab of a slip up on the Apple web site which mentions the MacBook by name, suggesting that the release was imminent. More and more, web savvy companies have used this type of leak as a clever way of getting the word out and raising buzz.
I must admit that I can't wait to see the new machine and especially to see how Apple markets interoperability with Windows.
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