Here are two facts for Apple shareholders to think about:
- 23% of Audible.com's sales were generated via the Apple iTunes Music Store. That's $4.4 million. Audible's current partnership as Apple's sole provider of spoken word audio to the Apple iTunes Music Store ends in 2007.
- NPR, reports that in the single month of April 6 million podcasts were grabbed from their site, 20 million since the media organization began podcasting last August.
What these two milestones for their respective companies show is just how ubiquitousness the iPod has become in digital media. It is not only a by-product of an emerging technology, but rather a vehicle aiding in driving change and technological evolution -- in this case, via spoken word audio and new media broadcasting alongside front running technologies such as satellite radio (XM, Sirius).
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