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Make sure you're practicing safe search! In the world of search, paid search is a primary method online companies like Yahoo! and Google bring in income. A user searches for key words, and gets the search results, but also sees results off to the side or above the fold that are placed there by advertisers who pay for that placement.
Siteadvisor did a study of how dangerous those results were, both the regular searches and paid placement results, to see how many them involved sites that would seek to install malicious software on the searchee's computer.
Yahoo! placed 2nd in terms of safest searching, just after MSN, which has been on aggressive campaign to weed out dangerous results. Not bad, but another sign of how hard MSN is working to nip at Yahoo!'s and Google's heels.
Paid Search Results Dangerous
Posted May 15th 2006 7:00AM by Tobias Buckell
Filed under: Products and Services, Consumer Experience, Internet, Competitive Strategy, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO)
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Reader Comments (Page 1 of 1)
5-15-2006 @ 8:00AM
Razib Ahmed said...
This is a very bad news for the consumers. We need to search all the time for many things and none of us wants malicious software being installed in our PC while we are searching. I think that search engine companies should become more accountable.