Apple and Nike announced today the launch of a new line of co-branded gear that will fuse the sports giant's footwear with iPod interaction. The first piece of the system launched is the nike+ipod sport kit, priced very reasonably at $29. The nike+ipod sport kit functions as a wireless receiver which works in combination with compatible Nike footwear that contain embedded sensors. The sensors deliver real-time feedback to the nike+ipod sport kit while the user exercises.
The nike+ipod sport kit plugs directly to the base of the ipod Nano (currently the Nano is the only compatible iPod), and receives information on time, distance, calories burned, and pace. The information is stored on the iPod, and can be displayed on its screen or delivered through the headphones. The stored information on the iPod can later be synced to your computer.
This is a huge step forward for both companies as the target demographic of runners will likely be very eager to enhance their workout with this new innovation in information assimilation.
This new co-venture looks like it will have huge momentum going into the summer as the launch event in New York City featured Nike CEO Mark Parker, Apple CEO Steve Jobs, Lance Armstrong and marathoner Paula Radcliffe. Apple is pushing the launch through their iTunes store and Nike has launched a new site dedicated to this new cross-section of products.
[Photo Sarah Gilbert]
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