It's no surprise that Google's commanding lead in the internet search department is pretty solid -- and growing by the day. Its formula for success has been relevant search results in a very timely fashion (in milliseconds) combined with an advertising platform that works incredibly well, and one in which customers actually use and find value withing. Hint to television and radio: adapt to this model or become extinct. Wait -- that's happening already.Anyway, with many more mobile phones on the planet than computers, will the next battlefront for Google take place on the two-inch screen of your mobile phone? Most likely, it will. Google brass has highlighted the mobile front many times recently, and it you look at the numbers, they're probably correct. Billions of mobile phones are in use today the world over, and higher-speed mobile data networks are being installed in the Pacific Rim, Europe and here in the U.S. (Cingular Wireless and Verizon Wireless, to name a few).
This article over at the Wall Street Journal talks about the mobile universe as the next big challenge for established competitors in the internet space, and I have to agree. There is quite a bit of work to be done -- from the user interface to data speeds to battery life -- but if the mobile phone (or device) can become the next search tool of choice, you can bet Google will be racing to be there first as the de-facto solution.
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