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Full-page New York Times ad calls out Wal-Mart

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Calling Wal-Mart's "moral responsibilities" in question, a critic of the global retailer took out a full-page advertisement today in the New York Times. The ad, which called on Wal-Mart to increase wages and provide better health insurance options to employees, asked Wal-Mart to "handshake with Sam" (a reference to Wal-Mart founder Sam Walton). Included in the handshake was seven voluntary commitments that, most likely, Sam would have agreed on for the world's largest retailer.

Wal-Mart, which apparently dismissed the ad -- stating that it mentioned nothing new -- said that is already has commitments in many areas that full-page spread specifically points out. Wal-Mart's response to the key commitments -- health care and employee wages/career paths -- was standard fare, as it cited a few loose examples of what it has supported in those realms. Ok, the examples in the response weren't that loose, but we've seen these retorts before. Recently, Wal-Mart has said that is provides "above-average pay and benefits for the retail sector". Without complete qualification and open specifics, I'm not sure this is 100% accurate -- are you?

If we really want to get to the meat of this issue, take this quote: "I don't think there is a disconnect between what Mr. Sam said and where our company is today. We're proud of our heritage and we're proud of what we do today," a Wal-Mart spokesperson quoted in the article said. Well, that's great -- what we need is a bona-fide set of Sam's values and an unbiased and factual comparison of those values to Wal-Mart's movements in those areas -- and then we'll see how that quote stacks up.

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Last updated: July 06, 2009: 03:23 PM

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