With almost every conceivable demographic continuing to use Google to search for anything and everything on the web, add MySpace.com users to that list -- in the biggest way possible. Google, by far the largest search provider on the web, is receiving more search-related traffic from MySpace.com, the social networking site that seems to be in the news every 10 minutes these days. MySpace.com, which was purchased by Rupert Murdoch's News. Corp recently for over $500 million, is the virtual hangout for tens of millions of teenagers and twenty-somethings. And, apparently, these groups are sending search traffic to Google in huge tidal waves.
With over 8% of searches to the Google network for the week ended May 6, MySpace.com is contributing to the Google world in a way not many others have before. With that said, will Google try and trump Microsoft by becoming the exclusive search partner to MySpace.com here in the near future?
As we all recall, Google did just that when it invested over $1 billion into AOL to ensure one of its largest search-traffic partners would remain exactly as it was. With Google looking to protect and increase its search traffic-share at all costs, you can be sure that a fight may break out if Microsoft horns in on MySpace.com and tries to forge a relationship.
As we all recall, Google did just that when it invested over $1 billion into AOL to ensure one of its largest search-traffic partners would remain exactly as it was. With Google looking to protect and increase its search traffic-share at all costs, you can be sure that a fight may break out if Microsoft horns in on MySpace.com and tries to forge a relationship.
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