1:17pm -- a question centered around click-through rate feasibility and the way Google is adjusting keyword advertising placement (to the side, to the top, etc.), and how these changes have affected ROI and CTR (click-through rate). Schmidt talks about examining and tweaking the ad model to see how it can be constantly approved. He doesn't really answer the question directly, except to say tests are ongoing.

1:23pm -- the next question centers around the Google Pack -- and how it is going to be improved. Also, the questioning analyst, talking about 100 miles per hour (slow down, folks!), asks about the Google-Dell deal. Scmidt answers that he is ecstatic about the Dell deal, as he believes the customer wants an "out of the box" experience that has no rival. Having Google already on the deskop solves this, says Schmidt. A question comes around about Google's job postings having been increased recently. Schmidt answers by saying that Google hires the person, not the job -- so that job postings are not the best indicator of future growth.

1:27pm -- a question comes forth regarding Google's planned real estate acquisitions, and what plans for growth Google has with all the new employees. The answer comes from George Reyes, HR VP. George says that more facilities will be needed, but not sure when. Another question centers around the municipal WiFi plans Google has with the recent San Francisco announcement with Earthlink. Schmidt talks about broadband driving much more Google service usage than just narrowband -- hence, more WiFi in cities.

1:35pm -- a Lehman Brothers analyst talks about why Google has not yet built a "Google web browser" that can tie all Google products into one interface. Schmidt answers by saying that there are many good browser choices already -- so Google would not re-invent the wheel if there are many good choices already, and that Google will take advantage of browsers that exist, but won't build its own.

1:37pm -- a question about Google Base comes up, and how it can tie into more local-based customer shopping habits. Jonathan answers by saying that "click to call" functionality is on tap that will let customers click from a Google ad (wherever it may be) to place a call to a local retailer to purchase after seeing an ad somewhere on Google's many offerings. Best Buy comes up as an example of a national retailer that Google Base may be able to help.

1:43pm -- another question for revenue models outside standard search -- and Google Base comes up as a potential revenue base as a first stop past search for Google's income. Schmidt talks about meshing data mining between different Google products to form more customer intelligence, regardless of the Google product the customer uses. Schmidt answers with more of a qualitative answer here. Jonathan talks about "refinement boxes" -- he suggests searching for "recipes" to see these refinements -- and then the refinements give more structured data to Google about the searches customers are performing.

1:46pm -- a question about Google's strategy to fight Baidu.com in China. Schmidt anwers by saying that it's too early to judge China since the team and location were just announced in March of this year. He says to give it more time to measure results.

1:47pm -- a question comes from the newly-announced Google Video Ads. Jonathan answers that this new venture operates strictly on the Google AdSense base, but may expand beyond that as time goes on. Jonathan says that Google is seeing a great response so far, and the Google Video Ads use a CPM model as opposed to the pay-per-click model -- for now.

1:53pm -- a question about possible M&A strategies for Google to grow its user base, and the question about the AOL and Dell partnerships being a way to "buy customers". Schmidt says that "buying customers" generally does not work well and does not fit with Google's values, but partnerships are key and the way Google likes to operate.

1:57pm -- a question about Korean broadband comes up, and how Google can captalize on this. Schmidt answers by saying that the web experience is much better in South Korea than in the U.S., and that Google has plans to gain customers from local competitors there.

2:00pm -- a question about Google's competition comes up, and how Google can more target the consumer rather than the commercial consumer with its AdSense program. Jonathan answers by saying that Google constantly refines the way it displays ads as relevant as possible to the search customer, and that competitors really don't do this nearly as well.

2:07pm -- a final question about the forthcoming Internet Explorer 7, and why Google doesn't like the default settings in IE7 (propensity to Microsoft's search). Schmidt wants to ensure there is not going to be a legal problem for Microsoft to default to Microsoft search in IE7 -- and Google wants to make sure this doesn't happen. With the Dell-Google deal, Schmidt adds that many of the world's PCs will soon come with Google apps installed, but may still have a search default to Microsoft search in IE7 on those same PCs.

2:11pm -- conference call concludes. Well, this seemed like more of the same Q&A stuff we've recently seen from the investment community. Very few surprises here really. Some re-hash and some new questions, but nothing we really ddi not know beforehand. Oh well. Until next time!