Wal-Mart after the bell for 6-5-06: Customized stores and customized DVDs


With Wal-Mart set to potentially enter the make-your-own-DVD market soon, and with custom stores on tap, its shares were down to $47.22, down $0.61 or 1.28%. Wal-Mart seems to be able to just keep cranking along like any huge behemoth, including starting this week off, well, in another standard trading day it seemed.

With Wal-Mart's annual stockholder day behind us, and with all-things-are-looking rosy glasses the Wal-Mart folks seem to be wearing, the proof will be in the pudding the rest of this year. Will it be able to perform, and more importantly, will your portfolio be wiser because of it?
Wal-Mart has to start re-inventing itself and cast its sales in a newer, higher-margin light if revenues and foot traffic are to increase to the tune of store and chain growth soon, and it's on the way as this is being written.

But, here's a question to fathom: even with these changes, has Wal-Mart's brand been soured in the press and in consumer minds enough for this to be a major factor in getting more shopping folks in the doors? Can price alone make growth (and the strategy to get there) keep on steaming ahead? Sure, price has got Wal-Mart this far -- but is it enough for the future?

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