Is Google in "catch up" mode as it adds online photo albums to Picasa?


my photos on flickr - sarah gilbertSo, in addition to launching Google Spreadsheet this week, is Google readying another industry assault with its Picasa photo-editing and sharing program? Doubtful, as it has a long ways to go to catch Flickr, recently acquired by competitor Yahoo!. Flickr, in my opinion, is the epitome of a good, web-based shared photo application. Photos can be tagged for easy search and retrieval, and the site is clean and uncluttered -- making it easy to use even to the novice.

On the flip side (somewhat), Google's Picasa is a local-based application that is also just as easy to use and features a slick, easy-to-use interface that makes most other photo-editing programs looks incredible complicated by comparison. But, it's not really web-based (beyond the integration with Google's www.blogger.com), and it's not really a direct competitor to Flickr.
Will any changes to Google's Picasa suite cause any impact to the industry? Not likely, unless they remake Picasa into a completely web-based photo tagging and sharing tool that is completely free (unlike Flickr, which has limits for free use). Like this blog post states, neither Google Spreadsheet or Google Picasa is an earth-shattering product, although the web-based nature of Google Spreadsheet has the potential to shake the industry a little bit (the Microsoft industry, that is). Yes, Google is still being very innovative, but that scale is now sliding -- it has to be even more innovative than in the past to capture the hearts and minds of consumers it wishes to recruit to its services.
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