Yesterday, Bloggingstock's Brian White wrote about the impact Robert Scoble has had on corporate America. Once considered something of a fringe activity, blogging is increasingly becoming mainstream as major media organizations jump on board, as well as major corporations.
Although, Scoble's move from Microsoft to PodTech.net has another message: the importance of video blogging (or vlogging). You see, Scoble will help develop video content – mostly interviews.
As seen with the YouTube.com phenomenon, there is an incredible demand for video content. What's more, it is very easy to create and distribute this type of content.
I interviewed Mark Stevens, who is the author of the book Your Marketing Sucks. He has this to say about the future of video: "Not only is the future video, it is the now. The less people have to read, the more they will absorb. If I can quickly show you a picture, a schematic, a powerful visual of any kind, I have a greater opportunity to command your attention. The key is the word powerful. Whether a blog is in text or video, unless it strikes the heart or the brain with a dagger, it is quickly old fish."
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