Google's ad pace -- can it be sustained?

With Google's seemingly unending advertising success continuing to march forward unabated, can this superior performance continue into the wild blue yonder? Well, if Google continues to serve up products supported by advertising that's unobtrusive and actually works for the consumer (hint: great relevancy), I say it's got quite a bit of life left. If industry analysts are to be trusted, then "Many industry executives expect sales growth of online brand advertising to outpace advertising related to Web search in the coming years". Ok, fine -- but what are you basing this opinion on?

Brand advertising is the bane of the television and radio experience right now more than anything. This is in part why the TiVoer's of the world and the XM Radio subscribers don't want incessant and annoying ads in their faces (and ears) any longer. Highly-targeted advertising and highly-relevant served marketing has, I think, worked wonders for Google search recently. If Google can parlay that success into other product offerings outside search -- and help companies with brand advertising that's highly-relevant to the consumer's immediate needs and tastes -- it will not only grow, but dominate the advertising industry.

What these industry "experts" tend to forget is that brand advertising works (agreed) -- but it's also shunned aside if not targeted correctly and relevantly -- at the right time, no less -- to the intended recipient. If you're into investing in advertising companies and agencies that are late to this change, what will you do? Drop us a comment and post your thoughts.