Apple after the bell 06/20/06: up slightly, iTunes movies critical in network's D-I-Y environment

Posted Jun 20th 2006 4:30PM by Tobias Buckell
Filed under: After the Bell, Apple Inc (AAPL)

Apple finished the day at $57.47, up 27 cents. The news of the last couple days that piques most interest: the idea that Apple may carry movies on iTunes.

One reason this may be critical to visual media on Apple's iPods is a new program ABC is testing. The company posts TV shows online with advertising cut into the online media. Some 11 million people caught ABC primetime shows with advertising, and if this catches on, charging $1.99 a show via iTunes may not be as attractive a business model. Having a full movie available for download will be something Apple finds necessary if networks begin serving their own shows to the online world.

[Disclosure: I own Apple stock at the date of this post]

Tags: abc, apple, ipods, itunes, movies on ipods, MoviesOnIpods, network tv, NetworkTv