This just in from TheFlyOnTheWall.com (subscription required): A Merrill Lynch analyst has issued a report speculating that Microsoft will soon buy another large Internet player.
The reason -- if it isn't obvious -- is Google's increasing competitive threat. As we've written about obsessively on our Google blog, Microsoft is not only fading in its battle to keep up with Google's Internet traffic gains, but it is also facing imminent threat from Google's software launches.
Merrill believes Microsoft should fight back by buying Yahoo!, for which it could pay $40 to $45 a share. The analyst believes the strategic benefits to such a deal would outweigh any dilution.
Merrill also thinks Microsoft could buy eBay, but he thinks the strategic benefits wouldn't be as great.
I've written before about how all the talk of an impending giant Internet merger this Spring seemed like a lot of trumped up speculation. (See, "A merger between eBay, Yahoo, Google or Microsoft? I don't buy it" from May 24.). But now that Merrill is jumping on the bandwagon, I'm not so sure.
The walls between research and investment banking are supposed to be very high and thick, but I still think that bits of information can find their way through the cracks. This could be one such case.










Reader Comments (Page 1 of 1)
6-23-2006 @ 10:57AM
Kimberly said...
In the past I would have thought this was simply pure speculation but now with Google spreading their fingers out and into such a vast territory, it’s easy to see that for the first time it’s actually cloudy as to who the real dominant superpower is between two. The time seems right for those boys from Redmond to seek a higher ground and this might be the way to sure up a foothold for their future.
Best wishes,
Kim
6-23-2006 @ 3:19PM
Wilson said...
I think that instead of sitting back and seeing what happens, Google should go ahead and buy either Yahoo or Ebay themselves before Microsoft makes a move on them.
6-27-2006 @ 10:22AM
Tracy Riggs said...
I agree with the above statement...Google should buy eBay...God the money they would make...I shudder to think about it....EBay in it's present form is a great company, paying Google huge sums of money to advertise...Enough said...lol.