Apple retail stores are popping up all over the U.S. -- as well as the U.K., Canada, and Japan. The stores function as a location for educating customers about the best the company has to offer, as well as providing a clean and well lit space to promote Apple products. The effect of an Apple store opening anywhere new is always to increase Apple awareness. It is pretty much a proven strategy by Apple.
Now it is rumored that Apple might be expanding its retail presence into Australia. A location in trendy downtown Sydney is being speculated about by ardent Apple followers. Certainly an Apple store in Australia's most famous city would be a smart move. The more marketshare Apple can snag the better. Many of these stores have a demographic of 50% 'new to mac' sales, so the more stores, the more new customers Apple gets. And that's a good thing.
[Disclosure: I own Apple stock at the date of this post]
Apple retail to expand into Australia?
Posted Jun 27th 2006 8:39AM by Tobias Buckell
Filed under: Rumors, Industry, Competitive strategy, Apple Inc (AAPL)
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