Time Warner rescued by Superman?


superman returns billboardSomewhere in the deep dark attics of Time Warner, Superman has been waiting. He's been gathering star dust, or whatever it is that superheroes gather when they lie in attics so long. Up until last year, he was stored right next to Batman -- until he, you know, Begined with the $200 million, eighth-highest-grossing movie of 2005.

It was about time Superman answered the call and swooped down to save Time Warner from its no-big-movie-having self, says Rick Munarriz for the Motley Fool. The company has no top-10 movies this year, despite big hopes with action block-wanna-be-busters V for Vendetta, Firewall, and Poseidon.

That will certainly change with Superman Returns, says Munarriz, and he doesn't even much care if the movie doesn't make back its $260 million production budget. If people love it (and they will!), "it can turn the spigot for more cost-effective sequels in the coming years. This is about more than just one film or one Halloween season with a few more trick-or-treating Superman kiddies than in years past. It's about making a statement."

I, for one, hope Superman can save Time Warner -- if only for the fun I'll have writing headlines about it. [Photo opendoorexit]

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