New Google Checkout service has already recruited ChannelAdvisor

Google Checkout, just unveiled today (this morning) after much rampant speculation about the name and features of what was previously rumored as "Google GBuy", has already recruited ChannelAdvisor as a fully-supported partner -- support that was already in place apparently, as the ChannelAdvisor support partnership was announced simultaneously with the public announcement of the availability of Google Checkout.

ChannelAdvisor is the leading supplier of channel management solutions and partners with such e-commerce leading companies like eBay, Amazon.com, Overstock.com and Shopping.com to ensure the millions of retailers selling products and services over the web can visibility into where most consumers turn for online purchases.

The fact that ChannelAdvisor was immediately available to use Google Checkout upon its release is a very large testament to the faith in Google's new online transaction product. Is Google Checkout a "PayPal killer" as has been widely reported? At this time, I just don't see that. PayPal has such a huge lead and integrates bank accounts (Google Checkout only processes credit cards) and it will take Google Checkout a while to come close. But, as always, it's great to have competition in the online transaction industry -- PayPal has too much of a stranglehold as is.