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'Superman is not coming to save the day for Time Warner'

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... so said Richard Steinberg (Steinberg Global Asset Management) in a Reuters story that reports TWX shares increased more than one percent last Monday. Advanced screenings of "Superman Returns" got positive reactions from investors and some movie critics. Now, after the film's Wednesday opening Box Office Mojo is calling the opening gross solid, while  Cinematical and others call the take "respectable." Seems to be some disappointment that Superman, with 21 million on Wednesday underperformed compared with Sony's two Spider-Man flicks -- both of which had Opening day grosses around the 40 million mark.

The Reuters piece goes on to say that Time Warner may need more than one good showing by one blockbuster this summer to balance out the spring-time disaster that was "Poseidon." The coming weeks will show whether word-of-mouth will drive more eyes toward the Man in Tights or send them away. Long-term success or failure will depend on whether the inevitable two sequels will hold onto enough box office to make the revived movie franchise a solid investment for the studio division.

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Last updated: November 25, 2009: 04:18 PM

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