However, looking at Yahoo's top three gateways, which includeto Yahoo Mail, the Yahoo home page and Yahoo search, they combine to over 10% of the U.S. market. MySpace's home page and e-mail site only amounted to 7.3% of U.S. Web market.
Then, when you look at unique visitors, Yahoo claims (Hitwise does not provide unique visitors statistics) that it accounts for 74% of the U.S. online market, while MySpace accounts for 30%. Another important measure to advertisers is amount or time spent. Again, according to Yahoo, it accounts for 13% of user time while MySpace only accounts for 3.2%.
Most importantly though is the global picture. There the situation is much different. ComScore Networks (Hitwise rival), projects that Yahoo attracts more than 500 million unique monthly visitors on a global basis, making Yahoo the most visited Internet network. MySpace is looking to expand internationally.
Within its niche, MySpace indeed dominates social networking, with and 80% share. But when you take a closer look at available traffic numbers, Yahoo is still king of the Web.
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