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Google reports soon -- STILL A GAMBLE

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Stories about Google have dominated the news and our BloggingStocks site. My own take has been that the company is great for the fine products and services it offers, but that the stock is volatile, over-priced and a risk not worth taking. This theme has been the prevailing sentiment here, however, the general opinion in the market has been more mixed. We have seen analysts projections that the stock will reach $500, and even $600 within 12 months.

This week, when Yahoo! reported earnings, Google dropped with Yahoo! after the close of the market and is still down. Why did Google drop because Yahoo! did? Toyota did not drop on GM & Ford reports. The answer is simple -- uncertainty and the perception of risk.

The question is, why take the risk? Here we all sit wondering whether Google will report strong earnings and top line growth, simply meet expectations or disappoint. Equally intriguing is that no matter what they report, who knows what spin the market will put on the outcome, and will the stock price flash upward or downward? Does anybody think they can possibly report news that will not move the stock at all in one way or the other? The pattern on the first few reports was that it moved up. The last report even though positive sent the stock price down significantly and then it gradually settled in to a level between its high and the short term fade.

Investors in Google are looking forward to what they believe will be continued significant growth. I think that Google will continue to grow but the stock price will continue to be volatile and in 12 months may be in the same place as it works into its very high P/E. Traders have supported the current stock price paying way in advance of future earnings. The earnings may catch up to the stock price eventually but this is not a company set to double in price even if earning triple as I have commented on before see: Google me this Batman: Do you feel lucky?

There is no doubt Google will continue to expand its business, and eventually support the current valuation but for my money there are better places to invest that have a higher probability to grow with less risk. If that was not the case we would not be sitting here clueless about today's report, or what it will mean for the stock price in the near term.

For those interested less in trading and more in long term core holdings with dividends and growth potential you can read my recent blogs Scary market -- any safe stocks? and Still scary market -- more SAFE HAVENS. We do not know what Google will report today but we do know it will be interesting!

Disclosure: I do not own Google or have any long or short option positions in the stock.

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Last updated: November 26, 2009: 01:57 PM

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