Lately, I've been writing about how major companies, like Yahoo, have been making key hires to develop the next phase in search – that is, "social search." Basically, this uses sophisticated Web 2.0 techniques and user generated content to build better systems. And, more importantly, it's a way to try to beat the king of search, Google.

Well, there are some interesting upstarts in this sector, such as OOZM. It's tagline: "More relevant results because they are rated by REAL people, not Robots."

I interviewed the creator of OOZM, Guna Deivendran. In fact, he is selling his site on eBay. Yes, as is typical in the Web 2.0 field, Guna's strength is in building new technologies, not building businesses.

You can check out the eBay listing here.

According to Guna:

"With millions of websites emerging every single day, there is no point for search engines to index millions of pages. With OOZM we can actually limit the number of indexes and allow people to actually narrow down on relevant results that are recommended by real users."

And how is the bidding progressing?

Guna says: "I have over 50 bidders watching my bids and I have answered more than 25 questions so far. There are some people who want to grab this for nothing and there are some people that actually understands the business. I am looking for someone who actually understands the concept and is willing to keep the site going."