Looking differently at eBay and Yahoo!


There was an article in Slate last week that compared eBay Inc, Amazon, Yahoo! Inc and Time Warner's AOL to the four horseman of the apocalypse. All four, the article says, survived the 2001-2002 crash and flourished after. And yet, lately, as we all know and as I painfully notice each day I write about Yahoo and eBay, their collective performance has been less than stellar. Far less than stellar.

So why? Why have these four giants disappointed? Mostly, as the article mentions, because they're operating in a mature market. Meaning, while they're still the leaders in their industries, these have become mature markets, which is clearly evident in the financial reports. Margins have hurt operating income that consequently showed decline despite good revenue growth. It's true for eBay, Amazon and Yahoo Q2 earnings.

So the question is whether it's time both companies (management) and investors change their attitudes, the way we look at these maturing companies. The problem is that, while eBay and Yahoo might be mature companies, the industry itself isn't, and these are the first companies in the industry to reach this stage. It would be hard then to gauge what the new expectations should be. For example, growth rates are still quite high, definitely higher than those of other mature companies in other industries and that's only one of the many differences that would require new benchmarks probably.

How, then, should we look at eBay and Yahoo? It's probably a moot question since the process will take us there anyways, as already we see lower ratios and lower expectations. And yet, I'd argue that this whole thing is jumping the gun, as both Yahoo and eBay are working hard on increasing revenue and income growth, each in its own strategy. Given the proper climate, I think they could still surge (provided they deliver of course).

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