Apple product rumors run hot, remember to keep a cool head

New Apple products are almost always launched with massive fanfare. With Steve Jobs, the consummate pitch-man, dressed sharp and on top of his game pulling back the curtain on the future as Apple sees it. The Apple product launch cycle has become more of a tradition than an event, with speculation running wild right up to the wire and bloggers everywhere digging up every little scrap of evidence, then spinning out product visions of their own.

The gadget obsessed gurus at Engadget (sister blog to Blogging Stocks) are no exception, and they've been diligently rounding up all the rumor and conjecture about new Apple products in the lead up to WWDC. All that rumor can be hard to keep track of, so today Ryan Block put it all in perspective.

Notable speculation includes the iPhone (iCall?), a hybrid iPod/Cell phone to compete with scores of mp3 enabled phones hitting the market. Also among the wide-flung rumors, things like Intel Xeon based Xserves, 1:1000 contrast ratio Studio Displays, Core 2 Duo mobile MacBook Pros, and loads of new stuff for Leopard.

Remember to keep it all in perspective. Rumor usually contains a grain of truthiness at its core, but that truth is often obscured so that the end result looks very different, or never materializes at all.

[via Engadget]