Google shares closed down today to end the Wednesday trading session at $376.94, a drop of $4.06 or 1.07% from Tuesday's close. As Google finally laid out the methodology -- as publicly as it could -- regarding how it measures and faces click fraud, hopefully some larger-tier (and smaller-tier) ad customers on the Google network are taking a small chance to have a sigh of relief today.In an expected but still bold move, Google also announced today that it would be digitizing all the books between the combined libraries of the 10 University of California campuses. This is no small order, as there are no less than 100 libraries between all the campuses. I'd love to see the automated scanner process that does all this!
As always it seems, Google CEO Eric Schmidt also said today that the markets for search and related contextual advertising are "doing well" -- which is probably an understatement in a company where that seems to be the norm. Being modest is not a losing proposition ever -- it's an ingenious cloak that throws competitors off the track should they be close, well, to any strategy that may compete with Google.
Brian White has worked in various executive positions in technology and telecommunications and now focuses on editing and writing.
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