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eBay's message to sellers: Grow or die!

ebay doesn't care 'bout youWhy does all the protesting, screaming, crying, ranting, raving, begging, petitioning, pleading, and threatening appear to fall on deaf ears at eBay? That is very simple, they do not care. Oh they do care very much overall, but they may not care about you in particular.

Every time eBay increases its fees, modifies its procedures, changes its format, the noise starts up in earnest by those directly affected and they all wonder why eBay does not care about them anymore, or more importantly, why they are pushing them so hard, perhaps to their financial limits.

Consider the math, eBay has; if they raise rates for sellers by any percentage you choose, say 25% then they will make more money as long as something less than 25% of the sellers don't run off to do something else. What are the chances of that? Where would they go? Who would leave first? The ones generating the least revenue with the weakest business models would be the first ones by their own admission. Even then some of the business of those that left would be picked up by the sellers that remained making eBay and the established sellers stronger. That is how the macro-economy is supposed to work and generally does. When and if eBay fails to meet their projected goal by misjudging the marketplace then they will make more changes and adjust again. They have always done that and they will continue to do that. Why can't sellers do that too?

I have a disenchanted young friend that left a $45,000-a-year junior architect position to try her luck selling things on eBay. She had been unhappy with the pressures of her chosen profession and eBay offered her an option. Last year I was told she made $100,000 profit on about $300,000 in gross receipts selling clothes. She is working about 20% more hours (for herself) and still more during the holiday season, however she more than doubled her income and it's growing at a much faster rate than any employee could hope for. She grumbled at the recent rate increases and figures they may eat into profits by 10% to 15%, still leaving a healthy profit, more than she was making working for someone else. She figures this will be absorbed in her business growth. She is expanding. She does not have time for whining. She is in business and must keep moving, adapting, and growing ! That seems to be the message -- grow or die.

I asked my friend if there were alternatives to eBay, and to summarize her response, she said, "they were worthless and did not have enough traffic."

The Internet is a mesh of technology, business and formidable algorithms. Everything on the web is intensely calculated. I believe eBay made a calculated business decision to raise rates and modify its program format. The company knew there would be protests and they have decided to absorb the pain of ill will and tarnished public image (that part I don't understand at all) to generate higher returns on invested capital.

While some of what eBay has done either financially or morally (since it is a quasi monopoly), may be questionable, I do not think the company will suffer much from the fall out until real competition comes forward. Maybe Google will figure that out or a Chinese or Indian company will come forward with some scalable alternative. But for now it is an eBay world.

Sheldon Liber is the CEO of a small private investment company and the vice president for Design and Research of an Architecture & Planning firm.

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Last updated: December 05, 2008: 01:22 AM

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