The Microsoft CRM solution to combat Salesforce.com


What have you done for me lately? Those words have been screamed with sincerity from the lips of Janet Jackson for over a decade, and some Microsoft investors have started screaming the same sentiment about the perceived-laggard Microsoft. While still a huge force to be reckoned with, Microsoft is perceived by many as a slow, bloated company that has an entrenched (read: safe) marketshare and is slowly competing against more nimble competitors in just about every space, including Internet search (Google), digital music players (Apple) and web services (salesforce.com).

Let's look at Microsoft against Salesforce.com. Marc Benioff, an Oracle alum that spun away from the Larry Ellison control freak atmosphere at Oracle to found Salesforce.com over six years ago, has shaped his company in a wild and successful way. Delivering services over the web means no updates, patches or upgrades to purchase and install by IT departments -- which is a huge benefit that generally gets the gloss-over from the media.


This is also why Microsoft has been chided recently, as its move into web-based products has been almost forced by the competition more than anything. Google does not sell a product that comes in a box -- it is simply there to use if you have the mode of transportation (like Internet access). Salesforce.com is the same way -- with Internet access and a $60+ price per seat, you now can have a fully-functional sales and marketing tracking platform the communicates anytime with anyone who has Internet access from anywhere.

Yes, web service companies rely on a third party -- an Internet access provider -- where Microsoft doesn't (for its local software, anyway), but Internet connection is absolutely key. Information is not, and has not, been confined to s single machine or office network -- data has to be globally accessible anytime and anywhere to compete.

Salesforce.com knows this -- and a recent 64% surge in revenue for its fiscal second quarter proves it. With Salesforce.com reaching nearly $500 million in revenue run rate per year, Benioff says the next goal is $1 billion in annual revenue and 1 million customers. So, should MSFT holders be asking Redmond "what have you done for me lately" in the CRM web services space? As a MSFT holder myself, I demand it. Is Microsoft Great Plains a solution? No. How about Microsoft CRM Professional version 3? I'm not sure I've ran into a company using this solution yet. Instead of Steve Ballmer screaming for "developers, developers, developers" (MPG File), perhaps the battle cry should be "marketing, marketing, marketing."

[Disclosure: I own MSFT shares as of 8-17-06]

Brian White has worked in various executive positions in technology and telecommunications and now focuses on editing and writing.

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