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More competitors move to bring Starbucks-style gourmet coffee drinks to an even wider audience. McDonald's is testing the "McCafe concept" in Rochester in New York state, and five other national markets according the Rochester Democrat & Chronicle. Maybe they need to stop adding the Mcprefix to everything, but it would probably get called some form of McCoffee anyway.
Anyway, McD's is right to try and see if there's a piece of this market they can grab for themselves. Dunkin' Donuts is moving hard into the arena. When McDonald's sees a value in exploring this market, it shows that Schultz and Donald of Starbucks are not alone in believing that there's plenty of room to grow a gourmet coffee business right here in the States, not to mention internationally.
Michael Canfield is a private investor, a business and media writer, living in Seattle. He doesn't own stock in Starbucks (SBUX).
McDonald's tests gourmet coffees
Posted Aug 18th 2006 12:22PM by Michael Canfield
Filed under: Industry, Starbucks (SBUX)
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Reader Comments (Page 2 of 2)
11-14-2006 @ 10:03AM
ARIS SHERWOOD said...
Guess there's no accounting for taste. I think the best deal,taste and cost included(senior discount), has got to be the new brew from McDonald's. But you can buy it in your local supermkt.It's "Gavina", not to be confused with "Gavalia" Great taste if you like it black. Happy brewing!