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Barbarians hunt for Gateway

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Dell is not the only troubled PC maker. Gateway is also in a mess. Actually, it seems like Gateway really is another way of saying "troubled." This stock has been torture, which is at a lowly $1.50. The high for the past year was $3.25.

Well, Harbinger Capital Partners, a hedge fund, sees this as an opportunity to agitate for change (i.e., a better stock price). To this end, the firm scooped up 10.2% of Gateway's outstanding shares. Harbinger Capital Partners also hired a group that knows how to attack lackluster managements: Firebrand Partners (yes, the name says it all). Steve Galloway is the founder of the firm, who also built the ecommerce site Red Envelope and is also a Clinical Associate Professor at The Stern School of Business, where he teaches brand strategy to 2nd-year MBA students.

The Gateway deal is potentially lucrative for Galloway. That is, he gets a 10% cut of any profits on the adventure.

His first step? He sent a letter to Gateway's management.

You can check it out at the SEC site (it's a long filing, but you can find the letter at the end). In fact, the letter is a bit of an embarrassment. Essentially, Firebrand Partners wants a meeting with management to discuss how it can help "build value at Gateway." Hey, isn't this what management is supposed to do?

In theory, yes. Reality, however, is something very different.

I think Gateway should take-up the offer. After all, the group does own 10% of the company. Certainly, it's in Gateway's interest to communicate with shareholders. Besides, Gateway's financials are awful. In the second quarter, the company lost $7.7 million.

If not, I suspect things will get more hostile – which usually gets the stock price moving upwards.

Tom Taulli is the author of various books, such as the Complete M&A Handbook, and operates InvestorOffering.com.

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Last updated: November 25, 2009: 12:35 PM

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