Apple after the bell 08/23/06: Snagging another reader satisfaction survey

Posted Aug 23rd 2006 4:30PM by Tobias Buckell
Filed under: After the Bell, Press Releases, Products and Services, Industry, Consumer Experience, Competitive Strategy, Apple Inc (AAPL)

Apple ended the day at $67.31, down $0.31. Today was another mixed day for Apple as various press outlets are still focused on the stockholder lawsuit against Apple for the backdated stock options scandal. The good news was another customer satisfaction survey came out with Apple at the lead. PC Magazine's 19th Annual Reader Satisfaction Survey found Apple to have the most reliable PCs and best support for when things go run. And despite the highly reported Apple flaws this year with their MacBooks, PC Magazine's readers only reported a 5% repair rate which was quoted as being 'astonishing.'

The other bit of good news is that Apple is having trouble meeting the tremendous MacBook demand that is out there, as reported by the Apple Insider. Keeping in mind that this is an Apple rumor site, the article does provide some insight into the high demand for the MacBooks. And my favorite headline so far today comes from the IT Wire: SanDisk has an 8GB player so what? Every month a new 'iPod Killer' comes and goes, SanDisk is just the latest of a long line of unrealized anti-iPod champions. Don't get worked up about the next one.

Tags: apple ipod, AppleIpod, ipod killer, IpodKiller, pc magazine, PcMagazine, sandisk

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Reader Comments (Page 1 of 1)

8-23-2006 @ 5:13PM

douglas mcintyre said...

Apple paid Creative $100 million to settle their patent suit.

8-23-2006 @ 8:29PM

WILLIAM MAUD said...

Now if apple could only install competent associates in their on-line apple stores.

8-24-2006 @ 3:29AM

JB said...

I think the profit APPL is going to rip from IPOD has picked for two reasons. First, there is huge pressure to keep IPOD's price some what reasonable given that MSFT, SanDisk and other companies are coming to the market. Second, it is no longer in high demand because most everyone who wanted so bad had already bought I-pod. There is still demand but not as much as it was a year or two ago.

Apple's great potential is on desktop and laptop. My understanding is that they are making some progress capturing the laptop and desktop market. I think that's what will move the stock. Eventually, Powerbook will be the next have to have item.

8-24-2006 @ 5:25AM

Abby said...

Have been wondering if the MACBOOK demand stuff was true. Since a MACBOOK with a normal budget costs way more than a normal PC.

Still it must be suiting web entrepreneurs well enough IMO ... who knows ?