With Google CEO Eric Schmidt joining the board of directors at Apple Computer, what is in store for Apple on the near horizon? I think it can only mean good things in store for AAPL shareholders and customers -- more great products that continue to beat the competition again and again. Although some commenters have chosen to name me an "Apple Fanboy", let me be clear -- I don't even own an Apple product.

I immensely admire what the company does for the customer experience, which is the basis of my admiration. If only more companies were interested in actually giving the customer what it wants instead of designing decent (and great) products meant only for revenue generation, can you imagine what the consumer world would look like?

With that said, another company I greatly admire, Google shares some of the same traits as does Apple. Both want to -- and have -- changed the world in respective ways, and both seem "under the sheets" intent on de-throning Microsoft from whatever throne the company created in the last few decades by making sure Microsoft's software was installed on almost every personal computer made in the world.

And so Google's CEO joins Apple's board this week. What's in store here? Schmidt will join with Steve Jobs and other Apple directors in steering the future of the company through multiple avenues as the world continues to change. New media and computer software are two large things Apple will have influence into, much to the chagrin of Ole' Softie. The battle, as they say, has just begun. Do you agree?