Today was a big day for Apple on the market. Starting around 10:30am the stock began climbing until it ended up $3.10 to $71.48, a 4.53% leap in price. Why the solid leap? No doubt it's being driven up due to rife speculation about the impending movie download plans coming out this September 12th.But before you get excited, realize that the excitement is being priced in. Apple stock has a history of dipping after announcements because the rumor mill either found out about it first, or because it wasn't the amazing product that Apple never said it was or was not going to deliver. Keep that in mind when watching the rumors fly.
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