General Electric (GE) ended the day at $33.95, down 2 cents and .06%. GE's NBC/Universal area is still facing an uphill battle in the media arena, but there is a bright star in the distance. Sunday night football.According to this CNN article, NBC snagged the rights to Sunday night for a cool $600 million. A nice figure compared to the $1.1 billion Disney payed recently paid out to snag Monday night NFL for ESPN. ESPN and other media groups might be facing losses due to the expense of holding onto football broadcasting rights. While some experts think ESPN might beat out NBC, as NBC got such a nice deal on the price, they stand a better chance of turning the profit.
No matter who comes out on top, if NBC is able to spin a profit it will be a nice shove to NBC's fall schedule. A schedule already getting some buzz with some new shows. Will NBC finally start contributing to GE's bottom line? Tune in to find out.
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