Google may want to soon offer its AdWords clients the ability to place ads in TV programs, according to WebProNews. This should come as no surprise, given the public disdain Google CEO Eric Schmidt has given to untargeted advertising for, well, forever. As I've stated numerous times recently, I continue to believe that Google's aim is to become the world's largest advertising network, as opposed to advertising company.

When I say network, I mean that the company wants to facilitate the relevant and personal connection between buyers and sellers of all means using whatever medium it can and take a cut every time. That's the biggest enchilada of them all, and if it makes trading goods and services more prosperous -- and why shouldn't it? -- Google's rake won't be big enough to catch all that cash. With Google being the largest Internet advertiser, making inroads into radio ads, and with possible TV ads being bandied about, talk about cornering the market with advertising relevancy never before seen in the history of commerce.

At this time, these are just rumors and speculation, but signs are pointing to that type of center. Google's current market valuation is a humdinger that, as it stands, is quite a bit higher than the pools of advertising it has its hands in at the moment. Google execs, which can speak in algorithmic-like double-speak, sometimes let on the things that may be around the corner. Marissa Mayer, Google's vice president of search products and user experience, said this recently and it's quite telling: "Television should consider Google a friend, not a foe." Maybe she means that in the best sense.