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Starbucks sued over coupon -- the blogosphere reacts

Posted Sep 11th 2006 7:23PM by Michael Canfield
Filed under: Bad news, Law, Consumer experience, Blogs, Starbucks (SBUX)

StarbucksAt Starbucks Gossip bloggers and commentators are talking about Friday's $114 million suit against Starbucks (SBUX) for the coupon debacle, which my colleague Sarah Gilbert reported on right here. A class-action suit was probably inevitable given our litigious age and the company's profile. Starbucks has given the fact that the coupons were alterted and distributed beyond their intended scope, and the reason for cancelling the promotion.

Comments at Starbucks Gossip are running about 2/3rds against the suit (by my very rough estimate) last time I checked. Some posters sound bemused over the whole mess, while others are outraged. P. Scranton said, "No wonder attorneys are held in such low esteem." Some people did write in to express feeling "betrayed" by Starbucks -- angry that a large company should get away with pulling back this freebie without some sort of penalty. Starbucks (some consumers seem to feel, anyway) picked up the ball and went home after too many people decided to play. JavaGrrl, who identifies herself as a longtime employee, says that the company was "embarrassed" (all caps) by the entire episode. For me, that embarrassment is punishment enough. I don't want to see a suit go forward, the stock fall, and the costs passed on to the consumer.

The comment that had the funniest, and to me, the most sensible take on the entire matter was this from DeusX: "I think I will be suing my ex-gf of ten years ago, I have a 'good for one free backrub' coupon signed by her with no expiration date."

Tags: blogging, blogs, coffee, coupons, espresso, food and drink, FoodAndDrink, frappucino, gourmet, sbux, starbucks, starbucks gossip, StarbucksGossip

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