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Analyzing the Analysts - It's all a joke right?

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Well, it would all be a joke if it did not have an impact on large amounts of money.

We frequently read, "analyst so and so initiates coverage with a buy /sell / hold and a 12 month price target of..."

Then, depending on a variety of factors like guru status, prestige of the company, size of portfolio under management, timing of release and competing news events, a stock price will make a corresponding move up or down. In other words, for no good reason!

Call me cynical. Worse, call me angry. The entire process and response of the market is maddening.

On occasion I have been challenged by readers questioning the extent of my knowledge in relation to their perception of my influence. Some have even wished I would slip from my giant soap box into a land of a thousand bubbles and be carried away by the same fear and greed influencing the masses. Whoa.

So what has me so upset? It is that the analysts so infrequently adjust their recommendations as to make them worthless. WHY, NO CONSTANT MISSION IMPROVEMENT? What good is it if Piper Jaffray issues a price target of $600 per share by the end of the year for Google (GOOG) and just lets it sit out there in investor land (never-never land maybe), until they feel they have sufficient egg on their face to change the call?

There are less than four months left to hit this number -- a 50% gain from today's close, and that is after a significant run-up the past few days. Yes I have been ranting and raving about this for as long as I have been writing for Blogging Stocks and I will continue to do so.

Although unlikely, it is not impossible for Google to be $600 by the end of the year. I freely admit that I have no idea exactly where the price will be. I just think it is much more reasonable to discuss the subject in terms of a range. Once again, I must paraphrase Warren Buffett's commentaries on the subject by asking -- How can you multiply a variable (think wild guess) by another variable, by a third variable, and so on, until you have speculated about so many variables that it becomes a feat of heroics to draw a precise and conclusive answer and yet, keep a straight face?

This is what analysts do, each using whatever variables they choose to put into their very own magic formula. You would think that regardless of their criteria for determining their price targets, once that criteria changed, they would adjust their projections, but they don't. It's all a joke right?

The reason: They don't want to be wrong twice!

Well it's not a joke to them (well, actually, sometimes it is -- especially in their private emails to one another). Remember those scandalous emails of six years ago? I'm sure it is now against company policy throughout Wall Street to send embarrassing emails, in particular about clients, customers and superiors (the last admittedly hard to find) and definitely nothing about federal prosecutors. If nothing else the stock price calls bring them plenty of attention.

Remember Henry Blodget? Or maybe he should have been Henry "Blogit", but that would be getting ahead of himself. Check out his emails, as presented by Bill Moyers on a PBS special. Think that this is unique to Mr. Blodget? Think again!

So in the past few days, Citigroup cut eBay price target to $38 from $40, Prudential maintains "overweight" and a $40 price target. However we must also consider that in the last two weeks, Piper Jaffray cut eBay's price target to $25. It matters not. It's all a ridiculous game. It's all a joke right?

I think I'll stop here before I slip off my soap box.

Disclosure: I have no position in any company mentioned here, long or short.

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Sheldon Liber is the CEO of a small private investment company and the vice president for Design and Research of an Architecture & Planning firm.

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Symbol Lookup
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DJIA-17.2410,433.71
NASDAQ-6.832,169.18
S&P 500-0.591,105.65

Last updated: November 24, 2009: 06:44 PM

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