Sirius benefits from "Stern effect," but what about Stern?

No doubt that Stern has played a huge role in the subscription increase for Sirius. I bought one just for his show and I know several other people I work with who have done the same or are planning on doing so.

Personally, I am not a fan of Howard Stern. Never was, never will be. I did however sign up with Sirius, and I did so because of the brand exposure Sirius received in the period leading up to the switch. I enjoy commercial-free programming on my way TO work, and listen to my favorite FM station while driving home. I have the best of both worlds!

Stern is the reason that I bought a subscription to Sirious. In listening to both XM and Sirius, I find Sirius to be superior in content, prgramming, and selection. Sirius I believe, offers more harder to find content, original programming, and different genres. I think XM is more like terrestial radio, designed to sell CDs, Sirius seams to be interested in satisfying the true Audiofile.

I purchased Sirius to follow Stern. I am your average fan but it is safe to say there is a lot on satellite then i expected. The number one feature is the lack of commercials, it makes listening to the radio so much more enjoyable.

this is a totally ridiculous news article - how could the "Howard Stern Effect" be in full swing unless Mr. Stern himself was a major factor? who cares if his internet hits are down? doesn't it make him a bigger force to say that millions and millions of people decided to pay for Sirius Radio just based on his daily show? internet hits add up to Nothing - having a few million people shell out $12 a month to hear him Does.

Being A Private media Analyst, I Can Reflect A little On Talent, And It's Value To The Market Place.
First--Howard Stern Is A Radio Personality, He Only Exposure To The Visual Side Of The Business--Was His Taped RADIO Shows--That Were Shown On "E" Entertainment.--And A self Serving PRIVATE PARTS--That Fill A Need To Tell Existing Fans His Life Story.
But A Film Star--He Will Never Be.
When You Watch Oprah Of Martha Stewart--You WATCH Them--I Believe These Sat Providers Paid A Lot Of Money, For A Direction--That Was Never Intended For SAT. When Marha Makes Up A Table Decoration--Does That Transfer To Radio--I Don't Think So--Oprah Is A Visual Experience--Not A Radio Expierince--They May Lead Fans To Radio--But They Are Left Wanting--To The Other Guests Of There So--Kinda Abandoned.
That Will Prove Itself Out.
Howard's Fans Will Follow Him--To SAT--His Hard Core--Is About 3 - 5 Million Fans--They Have His Book, DVD, And His Show, His Fans Want To HEAR him, And See A Little Of Him.
With Oprah And Martha--It's The Exact Opposite--Both The Poroviders Are Spending A Lot Of Money On A Stab In The Dark--For Future Cancellations,
Martha And Oprah Belong On TV--And Howard--On The Radio.
Howard Is Radio's Johnny Carson--There Is Only One--And A Lot Of Copy Cat Wannabes--
XM & Sirius Need To Develop Programming For A Radio Audience--That Wants Programming--Minus Commercials--Which Was SATELITES Original Promise--
Both These Providers Need A Lot Of Help--In THE MUSIC Side Of There Product--The Business News--And News In Gereral--Is Well Satisfied.
More And More Research I See--Shows 60 Million Baby Boomers--Who Have All The Money--Still In The Work Force--At Peak Earning Power--And Would Gladly Pay A Subscription Fee--Very Very Disappointed--With SATs Content--The Juke Box Approach To There Music-- And Lifestyle--Is Not Entertaining At All--To This Group.
As They Are Chased Away From The Broadcast Bands--By The Combination Of INFOMERCIALS And Elevator Music--AM & FM Bands Have Become--Sat Is Missing A Golden Opportunity.