On a slow Yahoo! news day, I thought I'd mention something I haven't had time to cover the past couple of days - Yahoo! Local. On the evening of September 13, Yahoo! added many features to its already popular Yahoo! Local. With these new features, Yahoo! Local is now more social and more customizable at the same time. Favorite tagging, a new lists feature and customizable profiles makes it unique. Really. Try it.
Collections is a news feature that allows users to organize information in lists of grouping such as, say, best seafood restaurants and create a personalized local directory, if you will, in this manner. The lists can be set to public or private. To that, users can now upload photos directly to their collections, create slide shows, read/write recommendations and reviews as well as tag locations. The personal profile allows users not only to review recent activity but it even makes recommendations based on latest searches.
From reading bloggers' posts, I get the feeling people are impressed, plain and simple. Compared to Google Local, the Yahoo! site seems to be more dynamic and practical, have more functionality, and lead in this market.
Yahoo! Inc. (NASDAQ:YHOO) shares have gained 29 cents or 1% to close at $29.32.
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