In my hometown of Portland, Ore., Starbucks Corporation (NASDAQ:SBUX) is seen as the interloper, even though the company's headquarters are only a few hours' drive away. Starbucks gets none of the important descriptors. It's not "local." It's not "independent." And it's very, very not "hippie."
Coffee People, on the other hand, has historically received all of those storied monikers. Founded in 1970s as a booth in Eugene, Oregon's Saturday Market (oh you have never known hippy until you've known the Eugene Saturday Market), the owners burst in the coffeeshop scene in 1983 with a store in the very center of hippy Portland hip-ville, NW 23rd Avenue. When I was a teenager, Coffee People was a mecca of caffeine and I, too, sipped Black Tiger milkshakes (full of ground-up chocolate-covered coffee beans) and munched on Hippie Cookies.
In 1999, Diedrich Coffee Inc. bought Coffee People and the hippiness slowly began to drain away. Quality diminished and the chains lost much of their verve. On Thursday, Starbucks announced it had purchased every last one of the Coffee People retail stores, 40 total and 15 in Portland, for $13.5 million. Deidrich is exiting the company-owned retail business entirely, but will retain the Coffee People brand names, including Black Tiger espresso, its Gloria Jean's Coffee brand, and the franchising arm of 168 retail locations.
As it has with so many other acquisitions, Starbucks plans to conduct rapid-fire conversion, keeping all 40 locations open even though it will mean a bit of cannibalization in some neighborhoods. Coffee People stores will be converted to Starbucks in a few months' time and the hippieness will be lost forever. Good thing Coffee People founder Jim Roberts is still hippy-happening at the little Jim & Patty's Coffee in NE Portland. Will Starbucks soon own every single chain coffee store in the U.S.? It seems not a bit unlikely. And the very antithesis of hippie.
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Reader Comments (Page 5 of 10)
9-30-2006 @ 1:21PM
emma said...
I have bee to Starbucks on several occassions, since our local coffee shop closed. I don't particularly think it's that great. It's definitely overpriced. I would pay more for a real cup of coffee (glass) and be served by a person with a great attitude. Isn't it all about service after all?
9-30-2006 @ 1:22PM
Karen said...
Starbucks prices are RIDICULOUS!!! PLUS STARBUCKS JUST ANNOUNCED THEIR PRICING ARE GOING UP! INSANE!!!
Doesn't anyone realize that Starbucks is laughing all the way to the bank at the consumer's expense? Keep patronizing them so that they can continue to charge you $3 to $5 and make their 100% PROFITS.
Starbucks is now a "COFFEE MONOPOLY" and will continue to "gobble up all the little guys". THE ONLY WAY TO STOP THAT IS IF WE REFUSE TO PATRONIZE STARBUCKS. But we are spoiled and "need our $5.00 Frappacinos, and Americanos"!!!???
HOW ABOUT INSTEAD OF HELPING STARBUCKS PROFITEER ....GIVE THAT SAME MONEY TO YOUR FAVORITE CHARITY? OR SEND A CARE PACKAGE TO OUR TROOPS... LETS SEE.....$5.00 A DAY HABIT X 365 DAYS A YEAR $1825.00!!!! NICE DONATION/CARE PACKAGE!!
SHAME ON YOU STARBUCKS!
9-30-2006 @ 1:44PM
LISA said...
YOUR KIDDING RIGHT???? PULEEEEEZE TELL ME THIS IS A JOKE, LOL, LOL, LOL. LORDY, LORDY LORDY PEOPLE WILL THINK OF ANY AND EVERYTHING. WITH EVERYTHING GOING ON IN THIS WORLD, PEOPLE ARE FINDING FAULT IN A CUP WITH A GIRL ON IT. WHAT'S NEXT, I KNOW!, "THE CUP SHOULD BE A DIFFERENT COLOR". PEOPLE ARE OFFENDED BY THE COLOR OF THE CUP. DUMB AZZES GET A FU&%$ LIFE.
9-30-2006 @ 1:29PM
Christel said...
Starbucks is ok, it can be an occasional treat for a person on a moderate income, as for wealthier people they can gorge on Starbucks everyday without flinching at the astronimically over-priced coffee, but if it is an addiction, you would do better to save up some money and invest in a really nice Machine of your own, and get a nice blender, you can make the stuff yourself. If you buy a coffee every day at the average of $3.00 a pop that $1,095 a year, a good coffee machine could run you $300, or more, but think of it as a lifetime investment, or you could be spending $5,475 every 5 years, thats not including tax, thats just my opinion on making a wise choice. I like the frozen drinks, so I bought a blender, make the ice and use fat free Milk and Chocolate mix, it taste just as good and is not nearly as fatty.
9-30-2006 @ 1:35PM
Pat said...
I am not a coffee drinker. However I have been to Starbucks a few times to meet with business associates. My observation is the food and other drink choices are unspectacular and narrow. The bigger observation is the high price is a way to divide classes. Just as better off folks pay for private clubs and country clubs to be "with their own" and restrict the other folks Starbucks does this. The community activity is a tactic of the rich to do isolated charitable acts while keeping the unfair system that protects their wealth intact.
9-30-2006 @ 3:12PM
tabitha said...
i have a sister who works at the local 'bucks. in no way, whatsoever, before or during her time working there, have i ever found that chain to be hippie friendly. i don't think i've even seen a hippie buy coffee there. i always thought that being a hippie was being openminded, was big on sharing (living quarters and food included), and hated corporate america. if having an extremely strict dress code, 'only if you're eligable' benefits, and overpriced coffee is considered to be hippie, well then i guess i hugely misunderstood the word 'hippie' and starbucks is deffinatly the biggest one around.
9-30-2006 @ 1:46PM
Uncle Gene said...
$tarbuck$ is Yuppie Puppie wanna be coffee. Anyone dumb enought to pay $3 or more for that bitter crap deserves what they get. Hippies would not be caught dead in one of those phony places. Go to a local Mom& Pop cafe and sit down with real folks and enjoy. Peace and Love, Uncle Gene p.s. Wearing old clothes and growing long hair does NOT make you a hippie if it is not in your heart it went over your head.
9-30-2006 @ 1:55PM
Laurie Williams said...
Honestly, the drinks are so-so.. I make better at home. The problem is that their other items are horrible....I own a bakery and really want to give them a few tips in business....
9-30-2006 @ 2:43PM
Jim Osterman said...
Break my little flower-child heart. The hippies mourn. Folks, this is 2006, soon to be 2007. The '60s have been over for a long time. Get over it and apply that passion you reserve for mourning old coffee houses to things that matter.
And if you don't like Starbuck's, don't go. It's that simple. But they aren't the evil empire.
9-30-2006 @ 2:02PM
Paul said...
I believe it was PT Barnum who said, 'there's a fool born every inute'. Starbucks has capitalized on that in a big way. I can buy a pound of coffee, sugar and creamer (though I don't use cream), AND a new coffeemaker for what 10 cups of starbucks coffee costs. I just don't have that kind of money to throw away and prefer my coffee hot and fresh when I get up in the morning - and I KNOW I washed my hands before I made the coffee, poured the coffee, handled the cup, etc. etc. Thanks, but no thanks, starbucks.
9-30-2006 @ 2:03PM
Shelly said...
If you are going to be mad...be mad at the small business sellers NOT Starbucks. Be mad at the non-loyal coffee drinkers that grew-up and out. Starbucks is doing what they're supposed to do. I bet there are no complaints from the stock holders or from the little guys who were bought-out befor they folded. (btw: I don't buy Starbucks...tastes like bitter oil to me)
10-03-2006 @ 4:14PM
Carol Heacock said...
I am NOT a hippie. In fact, I am a 'dreaded' conservative, and yet I,too, mourn the loss of Coffee People. I mostly miss their Borgia shakes. Thankfully, I live just 5 min from Jim & Patty's. I once asked the kid behind their counter which was best between two baked good treats, and he glanced over his shoulder at the woman sweeping up and said in a hushed tone,"I can't say. My mom (the woman sweeping) makes one, and my dad the other." I felt like I was in the presence of celebrities. I also appreciate Jim's humor which is evident in little touches around the shop. While I do love them, I also frequent AJ's (a small chain owned by an African American woman) for their drive through, Delphina's (they provide jobs for lots of Spainish speaking Hispanics in their production bakery), and Bagel Land, ALL within 5 min! I LOVE where I live. I am truly spoiled.
9-30-2006 @ 2:28PM
mf said...
hippie is another word for baby boomers. the reality is that they are not quite the principalled, compassion, unselfish people they like to paint themselves as.
the baby boomer generation - save the veterans pretty much - are spoiled, selfish and couldn't give a crap about the next generation.
their parent's generation will be sorely missed, but frankly, as for them and their phone baloney hippie holier than thou attitude. good riddance.
9-30-2006 @ 2:15PM
Alex Seamone said...
Albeit I have found Starbucks a delightful change from most customarily pedestrian, comparatively weak American coffees, I still find it a wee bit overpriced for habitual use. Also, I could have sworn that I was paying even a tad more during my 2003 visit to Beijing, China. Notwithstanding the cost, I have always found a Starbucks to present great ambience as well as be just about the friendliest place to guzzle my café in peace. Also, I find I must respect any US coffee company that would have the guts to open one of its facilities in VIENNA--the traditional home of the greatest coffees on earth--and make it pay dividends!
So, Viva Starbucks! You'll always have me as an avid supporter!
9-30-2006 @ 2:34PM
Barry Giles said...
Ithink Starbucks has great coffee. I also frequent independent coffee shops. They tend to have free WIFI. I think Starbucks would be better if they offered free WIFI instead of charging for it but that is corporate America for you.
9-30-2006 @ 2:18PM
Tim said...
I've never had a cup of coffee in my life (I'm 57)Tasted it a couple of times and found it nasty. Even Jolt Cola never gave me that "caffeine buzz". Guess I'm just lucky. I've saved a TON of money.
10-02-2006 @ 5:33PM
Frank Morenci said...
I live in Phoenix, Arizona, near 36th Street and Indian School. There are at least three starbucks nearby.
For the best coffee in my neighborhood I go to Mama Java's on the South East Corner of 36th Street and Indian School. The staff is friendly and Mama Javas supports local musicians, writers, poets, and artists.
9-30-2006 @ 2:25PM
joe said...
yea i was a hippie and dam proud of it what i would not give to relive the 60's they were good times that we
will never see another era like it
9-30-2006 @ 2:29PM
mf said...
baby boomers get what baby boomers reap. the hippie brand, was typical of that generation, in denial about their selfish, unprincipaled lives, they behaved seflishly and robbed their parents and the next generations all the while calling themselves comapassionate and peace-loving hippies. nobody thinks the baby-boomers are quite so wonderful as the baby boomers.
they will kill your grandma and shut down every generationally built store to make a buck. they will allow illegal immigrants to break our laws, so they only have to pay someone $3 to clean their toilet. they are short-sighted, vile and inhumane. aside from the veterans of the vietnam war, i can hardly think of one member of that generation who has bothered to sacrifice for the benefit of anyone other than himself.
there are no 'HIPPIES' with high ideals. there's only a generation of selfish, money hungry scum who have wiped out not only an entire country of mom and pop coffee owners but business owners, so they can bring home more dough for themselves.
those scum who danced around a pole at woodstock are the same people who brought you walmart, enron and destroyed american manufacturing, american labor laws, the american dream and equal rights.
selfish selfish selfish and your parents and children are paying for your heinous, sanctimonious legacy.
9-30-2006 @ 2:40PM
Anthony Landolfa said...
Your coffee is bitter and mot flavorful, once I asked the server why the coffee is so bitter and she told me "it comes in like that}:,She would not even offer me another cup so i guess its all bitter. Your flavored coffe is almost good, but overpriced, I once read that that bitter coffee is old coffee. As for the corporate name if you speak spy: diedrich {da} ie {that is} in low German "drich" mean shit. Conversion "da that is shit coffee"..
Tony, with some comments from Matt