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eBay after the bell 9-20-06: Two more threats

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Okay, so eBay shook off yesterday's Yahoo! effect and managed to ride along with the rest of the stock market. EBay Inc. (NASDAQ:EBAY) shares rose by 19 cents, or 0.73% to close at $26.14.

However, two possible threats to eBay have surfaced today. One in the form of a lawsuit, the other, from a competitor.

The lawsuit comes from Louis Vuitton which decided that eBay isn't doing enough to stop the sale of counterfeit Vuitton goods on its site. Brian White wrote earlier today that if eBay loses, they might as well "shut down" as the costs of policing their site would be enormous.

In previous similar cases the "courts haven't completely cleared up the gray area that would indicate whether or not eBay could be held accountable for sale of illegal items on its site," as I myself had previously mentioned. A similar case against eBay in 2004 by jeweler Tiffany Co. is yet to be resolved.

EBay is planning to fight the case "vigorously," citing the same defense it did in previous similar lawsuits; the responsibility is that of the retailers and eBay is already doing too much. Of course, this could also just be Luis Vuitton's thing. The French fashion maker had already sued Wal-mart earlier this year, if you recall.

The second threat, which comes from Amazon.com Inc. (NASDAQ:AMZN), I will only mention shortly for now. Yesterday, Amazon Business Solutions launched two services in beta mode: WebStore by Amazon - a storefront, and Fulfillment by Amazon - a fulfillment service (storage space, packing and shipping). As Tom Taulli mentioned, this gives Amazon a competitive edge over other e-commerce businesses.

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Last updated: November 26, 2009: 07:40 AM

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