Yes, Google Inc. (NASDAQ:GOOG) is still one of the most fascinating companies in the world, commanding a high price and superstar investor status.
Google remains in the news with multiple stories broadcast on the web each day, and everywhere else: bonding with Apple (AAPL) and Time Warner (TWX), challenging Microsoft (MSFT), Yahoo (YHOO), and eBay (EBAY), scaring newspapers and publishers, adding features to their line of products and services, getting tangled up in litigation here (Click Fraud) and abroad (Google relents and posts Belgian court ruling on its website), analysts speculation about GOOG's future share value and all this is just a partial accounting.
90 days ago I posted 10 Reasons I think Google is going down: and the following was reason number 10. This recap and update tracks current values holding myself accountable for my comments.
10. Does not pass the equivalence test.
So how is it doing now?
Based on the final closing prices on Friday September 22, 2006 here is where it stands.
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Capitalization of GOOG $122.9B
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Capitalization of the combined six companies: BUD $36.2B + FDX $32.5B + SBUX $25.7B + HOG $16.0B + BDK $5.7B + ISRG $3.8B = $119.9B
Google is ahead by $2.1B or 1.7% over the last ninety days. As I complete this story GOOG is down slightly against the group, bringing them closer together, and It has been more volatile over the period. This is not unexpected, but overall the equivalency test has not indicated any material difference. That said, Google has held its own and showed more stability than I would have expected.
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Note: Harley Davidison changed its symbol from HDI to HOG.










