eBay after the bell 9-26-06: Rumors and bullish analysts reports


The rumor mill was working overtime today. Rumors of eBay Inc. (NASDAQ: EBAY) buying Tencent, rumors of Tencent buying eBay China, rumors of Tom.com buying eBay China. All sources referenced Chinese newspapers. So really, who knows.

While today MarketWatch finally reported about eBay China management changes, these are reports we've seen already yesterday morning in the same Chinese newspapers. I was also skeptical and waited to the evening to report on them. People are naturally suspicious. Still, when rumors come from The Wall Street Journal as was the case with Yahoo! and Facebook, they are given higher credence than when they come from obscure newspapers/sites.

I, for one, wish the rumors were true. I wish something was happening in China as something needs to be done there, assuming eBay has serious plans to capitalize on that market.

Also today, Goldman Sachs analysts reiterated their "Buy" rating on eBay, although they reduced the target price to $35 from $54. That's after JPMorgan reiterated their "Overweight" on eBay shares yesterday.

I looked at both reports and tried to find commonalities, which is always difficult since analysts almost seem bent on looking at different numbers and emphasizing different issues. Here's what JPMorgan had to say: "We believe that better than expected revenue growth and improving margins will lead to multiple expansion and relative stock price outperformance."

Here's what Goldman had to say: "...we believe that investments in the first half of the year as well as initiatives in 3Q2006 are positioning the company for a solid 4Q2006." Moreover, Goldman still believes that eBay's intrinsic value is $50-plus but thinks investors would take a while to believe in Goldman's expected growth rate. And I'll leave this at that.

eBay Inc. (NASDAQ: EBAY) shares were up $1.45 or 5.53% to close at $27.67. Rumors or analysts calls, what do you think?

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