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Will eBay sell its China operations?

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Yesterday, I waited until I had confirmation of the rumors that eBay China's CEO, Martin Wu, was indeed resigning.

Not a day later, and new reports are starting to surface about eBay China. This one claims that Tom.com, a Hong-Kong company, will soon "announce its takeover of eBay's China division and its PayPal service." That's according to a Chinese newspaper, the 21st Century Business Herald. The Tom Group is already distributing Skype in China.

eBay has been facing fierce competition in China from Alibaba's Taobao. With Taobao offering free listings while eBay Eachnet charges a fee, eBay China was losing market share fast. Now, with new Chinese regulation limiting foreign investment in online payment systems, it seems that eBay is quickly trying to improve its position in China.

A commenter in last night's post about China, claims to be close to the situation. He reassured me that my concern with the new CEO of eBay China is unwarranted since he was put there simply to facilitate and "manage the integration/transition of eBay China to its new ownership, which will either be Tencent or Tom.com." If that's true, a numbers guy for the job does make more sense.

Does this mean a withdrawal of eBay from China altogether? I find it hard to believe. As Meg Whitman, eBay's CEO, said before, the Chinese market is the one with the most growth potential. Why would eBay withdraw from that market?

Rumors are rumors and should be taken with a grain of salt. Perhaps the negotiations aren't for a takeover but more for a partnership -- one that would be similar to the Yahoo! Inc. (NASDAQ: YHOO), Alibaba relationship. That would make more sense and would definitely help eBay get a better hold of the immense Chinese market.

Last I checked, eBay shares were up more than 4%, trading at $27.30. It does seem then that there is some truth to the rumors after all. The question is, what truth.

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Last updated: November 22, 2009: 02:38 AM

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