Apple ended the day at $77.01, up 60 cents and 0.79%. The big news today was that Microsoft finally set a price point on it's Zune 'iPod Killer' digital player, and the market doesn't seem impressed enough to dock Apple's price. It's quite clear investors don't seem all that worried. In fact Apple's price picked up as the announcement concerning the Zune was trickling out throughout the morning news. If that isn't a sign of how strong iPod brand belief is for the Apple stock future, what is?The other piece of news for Apple was the announcement of a royalties agreement in the UK that should smooth over differences in digital music downloading over there.
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