Indeed, T-Mobile, a unit of Deutsche Telecom AG (NYSE: DT), is planning to drop Catherine Zeta-Jones from its commercial and marketing materials. Management probably thinks Catherine Zeta-Jones doesn't sell product, or at the very least, wouldn't sell the new products T-Mobile is planning to launch.
According to The Wall Street Journal, T-Mobile is leading the way with a planned October launch of a new generation of Internet phones. These cellphones can roam onto Wi-Fi connections at home or onto T-Mobile hot spots. T-Mobile might even offer Vonage-like Internet calling service. Either way, the new services would be cheaper and are intended to attract customers away from both wireless and land-line phone companies.
New services/products means a re-branding effort, right? Hence the ending of the contact with Catherine Zeta-Jones as it expires next year and phasing her out of the marketing materials. What T-Mobile is planning, they say, is more man-on-street-approach, which I sincerely hope will not include YouTube-prepared commercials.
Well, I don't know if Catherine Zeta-Jones is indeed selling, but I do know that many guys are going to hate this decision; many gals too. Come on, what would you rather hear (not to mention see) in a commercial? The beautiful Catherine Zeta-Jones saying "Get more" in that deep voice of hers, with that sexy English Welsh accent that rounds the 'R' in 'more', or an ordinary guy saying "Can you hear me now?"
How can you replace Catherine Zeta-Jones? After all, she forged her boss's signature just so she could catch Brad Pitt and company in Ocean's 12, she actually gave Tom Hanks a chance in The Terminal, not to mention her continuing her husband's drug trafficking business in Traffic. I know what I want, and I want to "Get More."
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Reader Comments (Page 4 of 4)
10-19-2006 @ 11:24AM
spairme said...
Paris Hilton? I'd throw away my phone if they signed her.
10-22-2006 @ 7:12PM
Ed said...
Catherine is a very attractive lady, I would always enjoy her doing a commerical. In matter of fact I would look forward to see her commericals or ad posters. I am tempted to use T Mobel because of her.
I also would like to see her in playboy, "Thats one issue I would save.
10-24-2006 @ 8:01AM
fentain said...
t-mobile sucks there service sucks and let's not talk about the no service and dropped calls they are a nightmare
10-24-2006 @ 9:15AM
Colleen said...
I think that losing Catherine Zeta-Jones was bound to happen sooner or later. Think about it...what cell phone comanies (other than Verizon) really keep the same advertising strategy for a long period of time? T-Mobile is mostly targeted at teenagers, especially with the popularity of the Sidekick II and now the Sidekick III. Catherine Zeta-Jones worked well for a little while, but with the competition getting more fierce and T-Mobile launching more products, the word "new" may as well be used as a synonym for "sensible." I've already noticed changes in T-Mobile internet ads introducing "my faves." Though we all know it's a direct result from AllTell Wireless and their 10 person calling in any network, T-Mobile is a larger company and will therefore be successful in matching competition. I say move on from Catherine Zeta-Jones. She got the job done, now it's time for some changes, especially with a new line of products to get customers away from both wireless and landline services.
10-24-2006 @ 3:34PM
Donna Bea said...
I notice there are "stars" behind all the comments on K.Z-J. comments. Wanna know why? Because NOBODY CARES! And this fact says something positive about all of us.
Donna Bea
10-29-2006 @ 6:39AM
Mac said...
Catherine who...?
I like T-mobile because they advertise in my favorite color: shocking pink.
10-25-2006 @ 10:17PM
ericp72 said...
I am european here so she dosent turn me on with the accent, but at the end of the day, T-Mobile needs to make money for the shareholders. She has brought the dough up to today, they need someone that will bring it tmorrow and thats not her. I am awaiting when that will happen with this company...
10-25-2006 @ 10:56PM
dr j. simmons said...
I don't think there's a sexier, more beautiful woman anywhere - and I don't care what she is selling - it will sell!!!!!
10-29-2006 @ 12:06PM
Deb said...
I had NO idea she even did the T-Mobile commercials, so I could care less if she stays or goes...
10-31-2006 @ 9:12AM
David C. said...
NO MORE CELEBS! Just use regular actors who don't cost an arm & a leg. If you can't sell phones based on product & service you shouldn't be in the business. Pass the millions wasted on Catherine Zeta-Jones onto us T-Mobile customers!
11-04-2006 @ 4:03PM
Kim Johnson said...
Catherine is perfect for T-Mobile...the only reason I remember T-Mobile is because of her! Please do not use Paris, or Vanessa!! Catherine brought class to T-Mobile. But the truth is..most educated..intelligent..hard working...upper class citizens are not worried about buying the latest...most hip looking phone that's out on the market every month.
11-05-2006 @ 3:51PM
maria said...
i always thought those t-mobile commercials looked fake...like she was never in the room with ordinary people...if you look close, it seems as if she is green screened into the commercial...i won't miss her. too holier-than-thou attitude.
11-04-2006 @ 7:08PM
Lecx said...
As simple as taking her off Tmobil, Well you will also lose a client once she is gone! I decided to become a Tmobil client once i saw a classy lady on the screen. We the parents pay not just for the single line, but as well as for our kids lines, Or family plans, When you see something as stupid as Can you hear me now? Makes you wonder what the heck are this people thinking >and their Prices ! A killer, T mobil only has one problem and it is not katherine ! Your phones are damn Ugly! Its time for a change, New phones! A Roll over would be grate too! Katherine will see you lots more if you just do your job as well. Dont leave it all the her, After all she is a Lady!!!
11-11-2006 @ 4:46PM
robin said...
I know someone who used to live next door to her when she was a nobody, before Michael Douglas left his family for her. It has been said she is a real stuck-up prissy witch with a capitol B.
11-24-2006 @ 6:53AM
dee said...
Why all the emphasis on Katherine Zeta Jones? Bottom line, value for your money. T-MOBILE IS FRANTICALLY LOOKING TO UP THEIR SALE, not to invest their product and service. Move out of the way T-Mobile, and make room for RELIABILITY
11-24-2006 @ 9:58AM
leila said...
t-mobile....i changed from version and am VERY dissapointed. service is ok yet....can you hear me now? good question and by far more costly! look BEFORE you leap. and NO czj did not have anything to do with me changing. thought they would have better service....so wrong
11-24-2006 @ 7:05PM
rev said...
CZJD?? Husband stealing, money-grubbing, gold digging, methodical conniving, actress who wasn't going too far until she started getting devious in Europe? Sorry, don't know her...