Catherine Zeta-Jones not getting any ... more


Indeed, T-Mobile, a unit of Deutsche Telecom AG (NYSE: DT), is planning to drop Catherine Zeta-Jones from its commercial and marketing materials. Management probably thinks Catherine Zeta-Jones doesn't sell product, or at the very least, wouldn't sell the new products T-Mobile is planning to launch.

According to The Wall Street Journal, T-Mobile is leading the way with a planned October launch of a new generation of Internet phones. These cellphones can roam onto Wi-Fi connections at home or onto T-Mobile hot spots. T-Mobile might even offer Vonage-like Internet calling service. Either way, the new services would be cheaper and are intended to attract customers away from both wireless and land-line phone companies.

New services/products means a re-branding effort, right? Hence the ending of the contact with Catherine Zeta-Jones as it expires next year and phasing her out of the marketing materials. What T-Mobile is planning, they say, is more man-on-street-approach, which I sincerely hope will not include YouTube-prepared commercials.

Well, I don't know if Catherine Zeta-Jones is indeed selling, but I do know that many guys are going to hate this decision; many gals too. Come on, what would you rather hear (not to mention see) in a commercial? The beautiful Catherine Zeta-Jones saying "Get more" in that deep voice of hers, with that sexy English Welsh accent that rounds the 'R' in 'more', or an ordinary guy saying "Can you hear me now?"

How can you replace Catherine Zeta-Jones? After all, she forged her boss's signature just so she could catch Brad Pitt and company in Ocean's 12, she actually gave Tom Hanks a chance in The Terminal, not to mention her continuing her husband's drug trafficking business in Traffic. I know what I want, and I want to "Get More."

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