Creating Shareholder Value


Investors will want to read Alfred Rappaport's article "10 Ways to Create Shareholder Value" in Harvard Business Review September 2006. Most companies profess to increase shareholder value, but do they actually do more than talk? Rappaport argues NO. Most corporate senior management focuses on short-term earnings and stock prices connected to the exercise of generous option grants. Both of these actions mitigate against creating shareholder value. Not surprisingly, Rappaport singles out Warren Buffett's Berkshire Hathaway (NYSE:BRKA) as one company that really does focus on increasing shareholder value. This is due to the fact that Mr. Buffett has long insisted on acting according to Rappaport's #1 Principle for increasing shareholder value: Do not manage for earnings. Management must develop strategic plans with the long-term goal of increasing shareholder value regardless of dips in short terms earnings. A company's acquisition strategy should proceed along those same lines.

Executive compensation, or rather excessive executive compensation, has been in the news of late. Think former NYSE head Dick Grasso and Home Depot CEO Bob Nardelli. Rappaport suggests that companies reward executives handsomely but only for long-term returns. This presupposes, however, that the executive suite does not have a revolving door and that a CEO is given long enough to implement strategic plans.

Share the wealth. Don't just reward the senior management team. A lot of middle and front-line managers work very hard in the trenches every day to create lasting shareholder value. If they don't do their jobs, the best strategic plans will come eventually to nought. Recognize and reward their efforts. Everybody benefits in the long run. Corporate boards should lay off granting options as though there is an infinite supply. Make senior management stand the same risk as all other shareholders by owning stock outright. That will help keep everybody focused on the same goal.

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Last updated: February 12, 2012: 09:28 PM

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